Think Creative Blue

A collection of insights, thoughts on trending topics,
and announcements.

Ashley Johnston Ashley Johnston

Fractional CMO vs. Full-Time Hire: What Startups Need to Know

Think you need to hire a full-time CMO? Think again. For early-stage startups, fractional marketing leadership often delivers better results — with more flexibility and far less cost. Here’s why the right strategist beats the wrong title every time.

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Ashley Johnston Ashley Johnston

Why Strategic Storytelling Matters More Than Ever

Storytelling isn’t just an art form. It’s a business tool. One that aligns your message with your market, brings clarity to complexity, and builds trust with every audience you reach. While most agencies say they “tell your story,” we go further: we architect it—so it works just as hard as you do.

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