Think Creative Blue

A collection of insights & thoughts on trending topics.

Ashley Johnston Ashley Johnston

Why Brand Development Before Funding Is a Startup’s Smartest Move

Getting the funds is just one piece of the puzzle. When your messaging is vague and positioning isn’t nailed, the cost of catching up after funding can be steep. Brand development isn’t about logos, it’s your foundation. Clarity, alignment, and purpose built now make all the difference later.

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Ashley Johnston Ashley Johnston

Why Your Digital Footprint Matters More Than You Think

Your digital footprint is often the first lens through which investors, partners, and customers evaluate you. In today’s landscape, a strong online presence can determine whether your brand earns credibility and attention… or gets lost in the noise.

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Ashley Johnston Ashley Johnston

Fractional CMO vs. Full-Time Hire: What Startups Need to Know

Think you need to hire a full-time CMO? Think again. For early-stage startups, fractional marketing leadership often delivers better results — with more flexibility and far less cost. Here’s why the right strategist beats the wrong title every time.

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Ashley Johnston Ashley Johnston

Why Strategic Storytelling Matters More Than Ever

Storytelling isn’t just an art form. It’s a business tool. One that aligns your message with your market, brings clarity to complexity, and builds trust with every audience you reach. While most agencies say they “tell your story,” we go further: we architect it—so it works just as hard as you do.

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